The AIDA formula is quite popular among marketeers, life coaches, stage performers and presenters. It is an acronym that comprises of four key elements placed in order to capture and win the hearts and mind of the audience.
Table of Contents
What is AIDA and how does it work?
AIDA stands for Attention, Interest, Desire and Action
AIDA formula is a handy checklist for stage performers to make sure they capture the attention of the audience first. This is followed generating interest in the performance or the product being showcased. The third element is about creating a desire to learn more or moving the customer from liking the product to wanting the product. The final step is to make the customer buy the product or share his experience with others to get some word of mouth goodwill.
How can students tap the power of AIDA?
Students can tap the power of AIDA by using its simple sequence to construct their elocutions, essays, answers, presentations, assignments, etc.
Writing Essays, Answers and Assignments
AIDA Rule 1 – Grab the Attention
- Start your essay with an apt quote.
- Example: An environment-related essay can begin with the quote – “Nature provides for everybody’s needs but not for their greeds” – M K Gandhi
- Start your essay with a startling statistic
- An essay on population can begin with a statistic like – “The global population is expected to reach 8.6 billion in 2030, 9.8 billion in 2050 and 11.2 billion in 2100”
AIDA Rule 2 – Generate the Interest
- Serve the key content of your essay or answer preferably in bullet points
- Insert a diagram or an info-graphic
- Keep the paragraphs smalls and focused on a single point each
AIDA Rule 3 – Stir the reader’s Desire for more
- Weave a story, cross-link the facts you present and ensure continuity in your narration.
- Hold the reader’s interest with helpful drawings or diagrams.
- Mention the points in some logical order. Ex: Chronological order for history answers, sequential order for science answers, etc.
AIDA Rule 4 – Move the reader to Action
- The reader here is the teacher or the evaluator. Your adherence to the first three points in the AIDA formula will set up the reader for Action. They will be inclined to praise your, award you more marks and yearn to read your next answer.
The AIDA formula is simple to follow, yet powerful. It can astonish you with the results when you make it a habit to keep AIDA in mind and practice it every time you showcase your skills. Inculcating this formula will help you later on in life in making great presentations, writing scholarship essays, job applications, writing glowing recommendation letters, etc.
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